Our Philosophy
Our values shape our daily actions as a family business, provide stability and orientation, and show what we collectively strive for.
Authentic Design
Frauenschuh designs are known for their special silhouettes, innovative details, sustainable materials, and for their inspiration from the Alpine world. Every Frauenschuh piece makes life easier, more casual, and more luxurious, whether in nature or in the city.
Functionality
No matter how ambitious a company's ecological goals are, true sustainability in clothing only comes when people enjoy wearing it for years. That's why Frauenschuh's heart beats for quality products that look and feel alive.
Ecology
Respect is time. Frauenschuh strives to give it to nature, which provides the best materials. And to the people who work them with their hands. Only with respect for resources can the ultimate luxury be created: perfect function, in limited quantities.
Humanity
Our partners are important to us. We make no compromises when it comes to lasting quality and sustainable, traditional working methods. Their craftsmanship and skills deserve our utmost respect. That's why we do everything we can to treat and compensate everyone in the world fairly.
Family
Tradition needs innovation. Just as Kaspar Frauenschuh brought his visions from London to Kitzbühel, the third generation will return with fresh ideas from New York and Paris. Alongside Kaspar, Andrea, and Theresia Frauenschuh, they will continue to write the story of Frauenschuh.
